Section 1 of 6

company
product
audience
market
character
project

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The company

Who you are and what the company does. Everything without a is optional — skip what does not apply.

Company or product name

Your name

Your role

Where are you based?

Who signs off on the final identity?

One name is the best answer. Projects approved by committee end up as an average of everyone's taste.

Add more detail5 optional

Website

Instagram, or wherever you are most active

How did the company start?

The real version, not the one on the about page.

Why does it exist?

If it closed tomorrow, what would be missing?

What do you do, and how?

In the words you would use with somebody who does not know your industry.