BlackDevil Creative

Services

Prices, before you ask for them

Three services, published rates, fixed scope. If your project is bigger than what is on this page, the number goes up and you will know why before you commit to anything.

Brand identity

Flagship

from

$4,100

5–6 weeks

For a company that has to look like itself everywhere, and needs somebody else to be able to keep it that way.

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Everything in logo design, plus the strategy that decides what the mark should be doing and the system that makes it work across every surface you use.

What's included

  • Discovery: brief, written interview, audit of what exists
  • Positioning statement and brand attributes
  • Tone of voice, with do and don't examples
  • Approved visual direction, in writing, before design starts
  • Full logo system, all lockups and versions
  • Complete color system, with accessible pairings
  • Type system: display, text, scale, hierarchy
  • Art direction: imagery, graphic devices, layout grid
  • Applications across digital and print
  • Brand book, in PDF
  • All source and export files
  • A recorded handover, so your team can be trained from it

Add packaging

Brand identity and packaging bought together is from $6,000 rather than $6,500, and runs as one project instead of two.

Packaging

from

$2,400

2–3 weeks · one format, up to three variants

For a product that has to be picked up off a shelf by somebody who has never heard of it.

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Artwork for one format — a bag, a box, a bottle, a label — in up to three variants: flavours, sizes, or a range.

What's included

  • Structure review against your printer's dieline
  • Front-of-pack hierarchy and shelf test
  • Artwork for one format, up to three variants
  • Back-of-pack layout, including legal copy areas
  • Print-ready files to your printer's spec
  • Color guidance for the chosen print process
  • Mockups for launch and for retail conversations
  • Two rounds of revision
You bring the dieline. Packaging artwork is drawn onto the template your printer supplies. If you do not have one yet, say so in the brief and it gets sorted out in the first week.

Add-ons

Bought on their own, or bolted on

Add-onWhat it coversPrice
Naming Name routes, a shortlist with rationale, and a first-pass availability check $1,100
Verbal identity Tone of voice, key messages, and the lines you will reuse everywhere $700
Strategy only Positioning and attributes, written. No visual design $1,650
Brand identity + packaging The two together, run as one project from $6,000

Prices in US dollars. Availability checks are a first pass, not a legal clearance: a trademark attorney does that, and it is worth paying for.

Terms

The parts people usually find out later

Payment
50% to book the slot, 50% on delivery
Ownership
Full IP transfers to you on final payment
How we work
Asynchronous, by email. No standing calls
Presentations
Recorded, so you can watch them twice and forward them
Reply time
Within one business day
Revisions
Two rounds on the approved direction, included

No three concepts

You approve a written direction, then you see one identity finished. Three options is not three times the work: it is the same work split three ways, and the deciding handed back to you.

No free pitches

Nothing is designed before a project is booked. The brief and the conversation before it are free; the work is not.

No stock photography

If a project needs images, they get made or commissioned. A stock photo is somebody else's brand wearing your logo.

No mandatory calls

Everything runs in writing, which means decisions are recorded and time zones stop mattering. A call can be booked when it genuinely helps.

Not sure which one you need?

Say so in the brief. There is an option for it, and picking the wrong one costs you nothing — the answer comes back with a recommendation.

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