The full brief
Everything we would ask you anyway
Six short pages, one subject each. Answer them and discovery is already done when the project starts — which is where the first week usually goes.
- How long
- Twenty minutes if you know the answers, longer if you don't
- In one sitting?
- No. Answers save in this browser as you go
- Required
- Thirteen of thirty-seven questions. The rest you can skip
- Before you send
- You read the whole thing back, and nothing leaves until you press send
The six sections
- 01 The company Who you are, who signs off, and how the company started.
- 02 The product What you sell, at what price, and where it reaches people.
- 03 The audience Who buys, and where they are already looking.
- 04 The market Who you stand next to, and who you would rather not.
- 05 The character How the brand behaves, and what it must never do.
- 06 The project What you need, by when, and roughly what you have to spend.
Not ready for all this
Say hello in two minutes instead
Six answers is enough to get a price and a plan back. The full brief can wait until there is a project to brief.