The project

What you need, by when, and roughly what you have to spend. Everything without a is optional — skip what does not apply.

What do you need?

Pick as many as apply. “Not sure yet” is a real answer.

The more concrete this is, the easier it is to tell whether the work did its job.

Packaging, website, shop front, social, vehicles, uniforms, invoices — whatever it actually touches.

A range is enough. It decides the scope, not the care.

Add more detail5 optional

Existing print contracts, a color you cannot change, a legal restriction, a stubborn co-founder.

Current logo, photos, packaging, anything relevant. A Drive or Dropbox link is fine.