Work
The work, and the thinking behind it
Not a gallery of thumbnails. Each project is here from the brief to the last application, including the reasoning that got it there.
Abyss Coffee Co.
A specialty coffee brand built on one line: a very black coffee. Logo system, palette, type, packaging and stationery.
Ethical
A company that issues quality certifications. The mark is what they sell: a check, cut out of the triangle rather than placed on it.
Irox
A platform that runs sports facilities. The mark is a court seen from above, with whatever ball is played on it at the centre: every court, one platform.
Shown whole, or not at all
Every project here is published in full, with the reasoning that produced it — the decisions, not just the finished artwork. A grid of thumbnails proves nothing about how an identity was arrived at. Older work and work in progress live on by email.